SaaS Analytics Dashboard for Marketing Agency
How we automated reporting for 200+ accounts and improved team productivity by 3x.
The Problem
MetricsPro was managing 200+ client accounts using spreadsheets and manual reporting. Generating monthly reports took 2 days per account, and there was no real-time visibility into campaign performance.
The Solution
We built a multi-tenant SaaS dashboard with real-time data streaming, 20+ chart types, automated report generation, and granular role-based access control. API integrations pulled data from Google Analytics, Facebook Ads, and Shopify.
Our Process
Requirements gathering with account managers & executives
Data pipeline architecture design
Dashboard UI/UX design with stakeholder reviews
Real-time WebSocket data streaming implementation
Third-party API integration (GA, Facebook, Shopify)
Beta testing with 10 accounts, then full rollout
Tech Stack
Results & Impact
Measurable outcomes that speak for themselves.
2 Days to 30 Sec
Report Generation Time
200+
Active Client Accounts
6
Data Sources Integrated
+3x
Team Productivity
+18%
Client Retention
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