Complete Brand Identity for Fintech Startup
How we built a 200+ component design system and brand identity in 8 weeks for a fintech.
The Problem
PaySphere was entering the Middle Eastern payments market with no visual identity. They needed a brand that communicated trust and innovation across Arabic and English audiences, plus a full design system for their development team.
The Solution
We created a complete brand identity spanning logo, color palette, typography, a 200+ component design system in Figma, social media kits, marketing collateral, and a pixel-perfect responsive website design with developer handoff.
Our Process
Brand discovery workshop & competitor audit
Moodboard creation & creative direction approval
Logo design with 5 concept rounds
Design system architecture in Figma
Marketing collateral & social media kit creation
Developer handoff with annotated specs
Tech Stack
Results & Impact
Measurable outcomes that speak for themselves.
200+
Design Components
54
Brand Guidelines Pages
6 Platforms
Social Templates
8 Weeks
Time to Market
5/5
Client Satisfaction
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